Frequently Asked Questions
How do I get my company recommended by ChatGPT?
ChatGPT search can only cite pages it can reach, so your site must allow OpenAI's OAI-SearchBot crawler and must not block it at the firewall or CDN. After that, publish pages that answer buyer questions directly, with specifications, cost ranges and standards that can be checked. On our own site, the pages ChatGPT sent inquiries from were design guides, cost guides and country or sector guides.
How can manufacturers show up in Microsoft Copilot and Google AI Overviews?
Microsoft Copilot grounds its web answers with Bing search, so being indexed in Bing comes first. Google AI Overviews draw on pages Google has indexed. In both cases the base is crawlable, indexed pages with clear answers, followed by GEO work on structure and evidence.
What is generative engine optimization (GEO), and how is it different from SEO?
SEO aims to rank a page in search results. GEO aims to have your page cited inside an AI-generated answer. GEO builds on SEO and puts more weight on answer-first paragraphs, tables, FAQs, structured data and references an AI system can verify.
Should I run Google Ads while GEO and SEO take effect?
Often yes. GEO and SEO take months, while search ads can bring buyers in weeks for keywords that already have demand. We usually start with a small, tightly targeted campaign and cut it back as organic and AI traffic grows.
What is the difference between SEO and SEM, and how do you lower cost per lead?
SEO is free, organic promotion: keyword, content and technical optimization so your pages rank on their own. It takes months but costs nothing per click. SEM is paid search: you appear at the top as soon as you pay. We lower cost per lead by cutting wasted search terms with negative keywords, switching off poor hours and locations, fixing landing pages and conversion tracking, and bidding on cost per inquiry instead of clicks.
What can an AI customer service assistant answer, and what can it not?
It answers from the product data, manuals and price rules you approve, in many languages, at any hour. It does not invent prices or promise delivery dates; anything outside the approved data is handed to your sales team with the full conversation.
What is an AI agent, and do I need one?
An AI agent is software that carries out a multi-step task, such as researching and drafting an article or scoring a new inquiry, with checks and human approval where needed. It is worth it when a task repeats every day. We run our own content agents on this site.
Are AI product images accurate enough for technical products?
We create images from your real product photos and check dimensions, logos and parts against the originals. Scenes are marked as illustrations where needed. For certified drawings, we use your engineering files.
How long does it take to see results, and how much does it cost?
Search ads can bring traffic in weeks; GEO and SEO usually take months. Monthly GEO, SEO and ads work is quoted after we understand your products and markets. Images, chatbots, agents and websites are quoted per project. We do not guarantee that any AI assistant will recommend your company.
